E- Commerce Executive, Costa Rica & Panamá

  • San José
  • Diageo
Job Description: Take our heritage into the future. Make way for tomorrow with Diageo eCommerce. From pioneers like Arthur Guinness, John Walker and Elizabeth Cumming, to the digital disrupters already shaping our future, at Diageo, we’ve never stopped looking forward. We’re continuing to build on our heritage and, with eCommerce at the heart of everything we do, we’re creating our legacy for tomorrow. Join us and explore new ways ahead with digital sales channels, consumer insight and data. As you help us to keep shaking up the market with industry-leading solutions, you’ll transform your career too. About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.Feel inspired? Then this may be the opportunity for you. Market Context The Caribbean and Central America (CCA) is one of Diageo’s most diverse and profitable markets. It is the number 1 market in Latin America and the Caribbean (LAC) in terms of profitability, both in absolute and margin terms, and close to number 2 in terms of NSV. Globally, we are the second most profitable market for Diageo, after North America. Our route to market is achieved through a combination of 12 major Free Trade Zone & Border customers, and approximately 30 key Distributor Partners. We also manage several co-packing partnerships throughout the region, and Panama is home to our innovation technology centre and principal warehousing operations. The 37 countries that comprise CCA boast a cumulative population of 77 million people who speak a range of languages including English, Spanish, French, Dutch, Creole, Patois and numerous other native languages. There is a significant and growing emerging middle class (EMC) population across what are relatively young, but broadly stabilizing, democracies. Purpose of Role To achieve our Ecommerce transformational ambition by becoming a best in class in the digital consumer journey, ensuring an outstanding brand and shopping experience and transforming the category and the future of commercialization. The role should develop the next gen of digital shopping in an agile and consistent way through all channels and customers. The E-comm Executive is responsible for establish and maintain the communication with Distributors and key customers, execute the commercial plans and measure the results for the E-comm world, ensuring that Diageo is ahead of the competitive set, as well as increasing the coverage of our Spirits portfolio to improve its commercialization. About the role The E-Commerce Executive execute the channel plan for Groceries & Last Milers, supporting the execution of all activities, ensuring Brilliant Execution to deliver our key targets: Quality Market Share, NSV, Strengthen Commercial Execution in customers, Trade Investment Management, ROAS, Control & Compliance. This role will directly partner with several key internal and external partners, to build targeted growth plans, activate our brands digitally and assess the data to measure results and contribute to a broader channel and category insights. This role is responsible for the development of E-commerce transactional activations for Diageo brands. This role will focus on the online trade strategies inside digital platforms and must ensure brilliant execution for all our brands in the top clients. The E-commerce executive will be responsible for market share, new buyers’ recruitment, execution score and sell out among different platforms and clients, and also should work close to Brand Managers and E-Commerce Manager in order to develop the digital capabilities of the team and deliver an outstanding digital execution. The Ecommerce Executive supports the Ecommerce Manager on the execution of the activation calendar and commercial plan, ensuring its completion within the Cycle Planning and Briefing process and supports evaluation/learning back into the wider business. The Ecommerce Executive supports the Ecommerce Manager in delivering Field Sales, Account Management and give to Distributors Teams the digital tools and supportive materials to drive brilliant execution within the channel/customers. Also, this role must set the channel specifics brands and categories execution guidelines and standards. The role also tracks and evaluates channel online execution in trade against well-defined scorecard metrics, ensuring we deliver with OTIF to our customers. - Accountabilities- Lead the development of the category to