Media & Marketing Manager

Founded in 1994, Outward Bound Costa Rica offers a range of experiential education programs to high school students, college students, and adult participants that promise challenging physical activities across Costa Rica and Panama with a focus on personal development, leadership, and cultural immersion.

The Communications Office is a small, collaborative team responsible for all communications, sales, marketing and customer service tasks organization-wide. Staffers are responsible for increasing course participation across all target audiences and ensuring excellent customer service communication to prospective students and families, to families of students currently on course, and to alumni and partners.

Currently, 85% of our organizational staff are local Costa Rican ranging from director, instructor, backgrounds, and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to continue diversifying our company. Outward Bound Costa Rica is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career.

JOB DESCRIPTION

The Media & Marketing Manager plays a crucial role in the Communications Office and is responsible for successfully marketing Outward Bound Costa Rica and its programs internationally through various social media outreach methods, maintaining and updating the OBCR website, researching 3rd party sites for collaboration, updating all course pictures and descriptions, creating new content on all social media channels and maintaining or establishing new relationships with local and international media, bloggers, news outlets, and publications.

This role focuses on extensive external communication and essential digital aptitude. have strong attention to detail, and proven success in marketing, social media content and writing. Experience in DSLR photography and videography is a strong plus.

The Media & Marketing Manager reports directly to the Director of Marketing & Communications. Hours are 9am to 5pm with compensated on-call weekends during high season from June to August. This position requires relocating to Costa Rica and living at our OBCR Rainforest Base in Calle Pizote, San Ramon de Tres Rios, Costa Rica. The role is open to international applicants!

RESPONSIBILITIES OF THE MEDIA & MARKETING MANAGER SOCIAL MEDIA

• Draft, finalize, and schedule content on OBCR’s social media channels and serve as
• the organization’s “voice” across these platforms- Maintain OBCR’s social media calendar via Hootsuite
• In collaboration with Comm Office team members, run live social media sessions

around peak enrollment times and plan presentation or topic content relevant to upcoming programs

• Lead in the development of OBCR’s social media strategy in order to increase

engagement

• Proactively liaise with students and outdoor field staff to obtain photos, videos, and

content for social media

• Manage partnerships with external organizations to share content to cross-promote to

their audiences WEBSITE, SEO, & EMAIL MARKETING - Develop and lead strategies for online marketing and advertising including Google Ads,

• third-party referral sites, and more- Boost website visits by tracking Google Analytics and leading Search Engine
• Optimization efforts- Update website as needed using Wordpress
• Serve as primary copywriter for communications materials
• Develop and maintain Outward Bound Costa Rica’s blog—draft article content or
• summaries of groups on course- photo highlights- Develop targeted marketing and outreach newsletters and e-blasts to new and existing
• audiences to maximize program participation- Design materials for print and web as needed

**PUBLIC RELATIONS

• Develop and lead public relations strategies to generate widespread brand awareness
• and boost enrollment- Draft and distribute press releases for Outward Bound Costa Rica students to garner

coverage in local media outlets

• Maintain alumni ambassador database and develop strategies to encourage increased,

long-term communication with Outward Bound Costa Rica

**PROFESSIONAL QUALITIES

• 1-3+ years professional experience in marketing with responsibility for social media,

public relations communications, strategy/analytics and design

• Experience in managing one or more interns
• Bachelor’s degree in marketing, communications, or related field
• Strong organization and project management skills
• Proven experience managing multiple social media platforms and ability to generate
• innovative ideas to expand online presence- Motivated to initiate and lead projects
• Creative and professional writing skills
• Conversant in Spanish
• Proficient in Microsoft Office & Excel; HTML, WordPress, and Google Analytics
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and Premiere Pro)
• or similar platform- Fluency with Apple computer systems
• Experience with photo and vid