Digital Analyst

Primary Responsibilities include but are not limited to the following :

• Define, develop, and present analytics reports using Adobe Analytics and other tools in both ad hoc and regularly timed intervals
• Deliver customer insights to digital product teams based on web traffic and customer behavioral data analysis
• Identify metrics that align with project objectives
• Build reporting dashboards to measure impact of A/B tests & personalized digital marketing campaigns
• Interpret, collect, and analyze digital marketing data, then provide insights and action plans
• Inform product and optimization roadmaps with insights from data analysis
• Provide direction to development team on website tagging during build phase to reflect Key Performance Indicators for the initiative
• Be a resource for on-site and distributed team members on best practices

Basic Qualifications :

• Bachelor’s degree or higher from an accredited university in a related field
• Minimum of two (2) years of experience with Adobe Analytics (or similar analytics package)
• Ability to manage multiple projects and requests concurrently
• Excellent communication and presentation skills for varied audiences including stakeholders and executives
• Experience creating and delivering presentations to audiences including stakeholders and executives
• Experience making recommendations and presenting complex information to non-technical audiences
• Advanced English Level C1

Preferred Qualifications :

• SEO knowledge a plus
• Power BI experience a plus
• Understanding of A/B testing tools
• Experience with Agile development, including scrum ceremonies
• Familiar with Dual Track Agile and Lean UX concepts
• Experience in eCommerce, mass merchant or retail environment
• Strong time management and ability to be self-directed
• Experience with wide variety of analytics, reporting and statistical tools: Adobe Analytics, Microsoft Excel, Power BI, Microsoft Access, SQL

3M es un empleador que ofrece las mismas oportunidades. 3M no discriminará a ningún solicitante de empleo por razones de raza, color, edad, religión, sexo, orientación sexual, identidad o expresión de género, origen nacional, discapacidad o estado de veterano.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

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